Amazon Category Insights

Open the quick guide and FAQ when you need a faster start, then close it and work directly in the search area.

How to use this tool

1. Select marketplace, month, and category. Choose your Amazon region, pick a specific month, and define the category you want to research.
2. Adjust analysis settings. Configure options like New Product Definition, Listings Sample Size, and Number of Top Listings, then click "Search Now".
3. Sort and evaluate market data. Use metrics like new product ratio, monthly units sold, or concentration to find suitable niches.
4. Open detailed market reports. Click "Market Analysis Report" to explore demand trends, competition levels, and market fluctuations in depth.

Tip: New sellers should focus on niches with a higher new-product ratio and lower concentration, as these often indicate better entry opportunities.

Frequently asked questions

What business question does Market Research answer best?

It helps answer whether a category is worth entering by showing category-level demand, competition intensity, and trend patterns before you focus on individual ASINs.

When is this page more useful than Product Research?

Use Market Research first when you still need to judge the category itself, and switch to Product Research after you already know the market is attractive.

Can I use Market Research during SellerSprite's trial?

Yes. SellerSprite promotes a free 3-day trial of the monthly plan, so this page can be tested in a real workflow before you subscribe.

How can this page help with multi-marketplace decisions?

You can use it to compare demand and competition across marketplaces so you do not rely on a US-only decision for a product that may fit better in another country.

What should I do after finding a promising category?

Drill down into specific competitors, reverse their keywords, and track a few representative ASINs before committing to sourcing.

Marketplaces

• United States
• Japan
• United Kingdom
• Germany
• France
• Italy
• Spain
• Canada
• India
• Mexico

Market Demand Indicator

• Avg. Monthly Unit Sales
• Avg. BSR
• Avg. Product Weight
• Avg. BSR of Top Listings
• Total Number of Products
• Avg. Monthly Revenue
• Avg. Price
• Avg. Product Volume
• Avg. Monthly Unit Sales of Top Listings
• Avg. Number of Ratings
• Avg. Rating
• Avg. Gross Margin

Market Competition Indicator

• Brands
• Product Concentration
• Ratio of Products with A+ Content
• AMZ Ratio
• Sellers
• Brand Concentration
• FBA Ratio
• Avg. Number of Sellers Per Product
• Seller Concentration
• FBM Ratio

Market Fluctuation Indicator

• New Product Proportion
• Avg. Price of New Products
• Avg. Monthly Sales of New Products
• Number of New Products
• Avg. Rating of New Products
• Avg. Ratings of New Products
• Avg. Monthly Units Sold of New Products

Here’s What You Need to Know

• General Process of Product Research: Research Market → Analyze Market → Refer to Blueprint (Product List) → Calculate Gross Margin
• Read the full user guide of this Category Insights tool
• Simplest Guide to Market Research: Choose a category, sub-category, or custom category to make the Market Analysis Top 100 samples more precise, then click "Search Now".
• Use "Sort Descending" with "New Products" to identify potential markets or use "Sort Ascending" with "Commodity Concentration" to uncover markets with lower monopolization.
• Once you've identified an interesting market, explore the "Market Analysis" to dive deeper into indicators such as market demand, competition, and fluctuations.

Start smarter on Amazon with SellerSprite. Our tools turn market signals into clear actions for product research, keyword discovery, and listing improvements.