# Amazon Keyword Conversion Rate

Open the quick guide and FAQ when you need a faster start, then close it and work directly in the search area.

## How to use this tool

1. **Select marketplace and enter keywords.** Choose your Amazon region and time period, then input one or more keywords and click "Search".
2. **Compare keyword performance.** Review metrics like search conversion rate, click conversion rate, and other key indicators across keywords.
3. **Apply filters to refine results.** Narrow the list by search volume, clicks, purchases, conversion rate, PPC bid, or other conditions.
4. **Match and manage keywords.** Select relevant keywords for your product, then save them to My List or export for later analysis.

Tip: Focus on keywords with strong purchase volume and conversion signals first, then refine further using filters.

## Frequently asked questions

- **Why would I use Keyword Conversion Rate instead of only search volume?**

Because high volume alone does not guarantee sales, and this page helps you focus on keywords that are more likely to turn traffic into purchases.

- **What is a practical application scenario?**

It is especially helpful when you are tightening PPC structure, selecting exact-match targets, or choosing which terms deserve prominent placement in copy.

- **Can I test Keyword Conversion Rate during the free trial?**

Yes. SellerSprite promotes a free 3-day trial of the monthly plan, so this page can be tested in a real workflow before you subscribe.

- **How should I balance high-volume terms and high-conversion terms?**

Keep high-volume terms for discovery, but prioritize high-conversion terms when you need cleaner efficiency and stronger purchase intent.

- **What is the next action after I identify strong converting keywords?**

Move them into bid planning, exact-match campaigns, ranking tracking, and your most visible listing elements.

## Filters

- **Search Volume**  
- **Clicks**  
- **Purchases**  
- **Search Conv. Rate** %  
- **Click Conv. Rate** %  
- **PPC Bid** $  
- **CPA** $  
- **Avg. Price** $  
- **ACOS** %  
- **Impr. Share** %  
- **Conv. Share** %  
- **Word Count**

## Top 10 products

| # | Keyword Phrase | 90-Day Searches | 90-Day Clicks | 90-Day Purchases | Search Conv. Rate | Click Conv. Rate | PPC Bid | CPA | Avg. Price | ACOS | Ad Budget | ABA Concentration | Most-Clicked 3 ASINs |  |
|---|----------------|------------------|------------------|-------------------|--------------------|-------------------|----------|-----|-------------|-----|-----------|-------------------|---------------------|
|   |                |                  |                  |                   |                    |                   |          |     |             |     |           |                   |                     |

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### Resources

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