# Amazon Keyword Distribution

Open the quick guide and FAQ when you need a faster start, then close it and work directly in the search area.

## How to use this tool

1. **Select marketplace and time range.** Choose your Amazon region and analysis period, then enter a keyword or one or more ASINs.
2. **Review product and keyword distribution.** Analyze how each product ranks across different traffic positions using the results list.
3. **Explore keyword details and tools.** Click metrics to view related keywords in depth or switch to linked tools for deeper analysis.
4. **Compare and manage products.** Compare selected items, add them to custom categories or lists, or export data for later review.

Tip: Start with a competitor ASIN to understand its traffic sources, then compare similar products to identify gaps and opportunities.

## Frequently asked questions

**What is Reverse ASIN best used for?**  
It is best used when you already know a strong competitor ASIN and want to uncover the keywords that likely drive that listing's visibility.

**How do I choose the right ASIN to reverse?**  
Pick products with a similar price point, product type, and customer intent to yours, because irrelevant ASINs usually produce a noisy keyword list.

**Can I test Reverse ASIN during the free trial?**  
Yes. SellerSprite promotes a free 3-day trial of the monthly plan, so this page can be tested in a real workflow before you subscribe.

**When should I use this page instead of Reverse Multiple ASINs?**  
Use this page when you want a deep look at one competitor, and switch to Reverse Multiple ASINs when you want the shared keyword universe across several competitors.

**What should I do after I find valuable keywords?**  
Save the strongest terms, use them in your listing and PPC plan, and then track ranking changes after launch or optimization.

## Tools
- [Ads Insights](/content/v3/ads-insights/index.html)  
- [Keyword Distribution](/content/v3/reversing/index.html)  
- [Related Products Lookup](/content/v3/relation-keyword/index.html)  
- [Keyword Explorer](/content/v2/aba/reverse/search/index.html)  
- [Review Analysis](/content/v3/review-analysis/index.html)  
- [Product Tracker](/content/v2/product-tracking/index.html)  
- [Keyword Tracker](/content/v2/keyword-tracking/index.html)  
- [New Listing Tracker](/content/v2/store-tracking/index.html)

## Supported Markets
- United States
- Japan
- United Kingdom
- Germany
- France
- Italy
- Spain
- Canada
- India
- Mexico
- Brazil
- Australia
- United Arab Emirates

## Time Ranges
- 30-Day
- 2026-06
- 2026-05
- 2026-04
- 2026-03
- 2026-02
- 2026-01
- 2025-12
- 2025-11
- 2025-10
- 2025-09
- 2025-08
- 2025-07
- 2025-06
- 2025-05
- 2025-04
- 2025-03
- 2025-02
- 2025-01
- 2024-12
- 2024-11
- 2024-10
- 2024-09
- 2024-08
- 2024-07
- 2024-06
- 2024-05

## Search

Example: solar outdoor lights B075BHK571 B0016HF5GK,B009ZJ2M7G,B078YZ586K,B088J68TRL,B0CBSZR9NF

## Tutorial Video
[Watch Tutorial](https://sellersprite.com/en/help/traffic-source-for-beginners)

## Summary
1. Add the ASIN to reverse a particular product and its variants with one click, and understand the keyword distribution of your product or competitors.
2. Enter a keyword and search with one click for products that have been the first 3 pages of the search results in the last 30 days. Competitive product analysis will be more accurate.
3. Keyword distribution includes Organic keywords, AC-Amazon choice, ER-Editorial recommendation, 4+ HR-High rated products, SP-Sponsored products, SB-Sponsored Brand, etc.
4. For more helpful information, please refer to our [user guide](https://sellersprite.com/en/help/traffic-source-for-beginners).