Amazon Traffic Comparison

Open the quick guide and FAQ when you need a faster start, then close it and work directly in the search area.

How to use this tool

1. Select marketplace and enter ASINs. Choose your Amazon region, input your ASIN and up to 10 competitor ASINs, then click "Search".
2. Choose comparison scope. Decide whether to compare best-selling variations or the exact ASINs you entered.
3. Analyze keyword performance. Switch between metrics like impression share, search volume, organic rank, SP rank, conversion, and distribution to evaluate each ASIN.
4. Filter and manage keywords. Apply filters to refine results, then save useful keywords to My List or export them for later analysis.

Tip: Start with your main ASIN and a few direct competitors, then switch to exact ASIN comparison for more focused insights.

Frequently asked questions

What business question does Keyword Comparison answer?

It helps answer how multiple ASINs overlap on shared keywords and how they compare on visibility signals such as clicks, impressions, or conversions.

What is a practical scenario for this page?

A practical scenario is evaluating which competitors you really need to outrank and where the biggest traffic gaps exist before you expand PPC spend.

Can I use Keyword Comparison during the free trial?

Yes. SellerSprite promotes a free 3-day trial of the monthly plan, so this page can be tested in a real workflow before you subscribe.

Which metric should I focus on first?

Focus on the metric that matches your goal: impressions for visibility, clicks for traffic capture, and conversions when efficiency and purchase intent matter most.

How should I act on the comparison results?

Use the results to choose your priority keywords, decide which competitors to benchmark against, and shape your launch or optimization roadmap.

• Keyword Mining
• Reverse ASIN
• Traffic Comparison
• Reverse Multiple ASINs
• Keyword Conversion Rate
• Realtime Bid Tracker
• Index Checker
• My Keyword List

Available Markets

• United States
• Japan
• United Kingdom
• Germany
• France
• Italy
• Spain
• Canada
• India
• Mexico
• Brazil
• Australia
• United Arab Emirates

Search

Eg: B0949DWJCV,B014INJCT4,B0BRN58CXR,B09MCKK9NX,B0744DM3Y3

Compare to

My List Add All to My List Export Search Results: 0

Filters

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Here’s What You Need to Know

1. The Traffic Comparison feature is a tool for Amazon sellers to dig into the keywords that make your ASIN and your competitor's ASIN appear on the first 3 search result pages.
2. It shows you which keywords are associated with each ASIN and how much traffic each keyword brings to the given ASINs.
3. Read the user guide for detailed breakdown.

Select ASINs to Compare

Start smarter on Amazon with SellerSprite. Our tools turn market signals into clear actions for product research, keyword discovery, and listing improvements.

A leading SaaS for Amazon sellers in China and Japan since 2017, SellerSprite now serves 1.6M plus users worldwide. Learn with free guides and tap into one of the most complete Amazon search databases for all marketplaces.