Amazon Ads Insights

Open the quick guide and FAQ when you need a faster start, then close it and work directly in the search area.

How to use this tool

1. Select marketplace and view mode. Choose your Amazon region, switch to weekly or monthly view, then enter an ASIN or product link and click "Search".
2. Review campaign trends. Check the ad campaign summary and chart to understand how ad groups change over time.
3. Refine results with filters. Use filters like ad type, campaign, ad group, variation, and date range to focus on the most relevant data.
4. Inspect details and export data. Open the results to review keyword details, then export the data for deeper analysis when needed.

Tip: Start with the weekly view to spot ad changes faster, then narrow results with filters for clearer analysis.

Frequently asked questions

What problem does Ads Insights solve?

It helps you study competitors' sponsored-ad behavior so you can plan campaigns with better context instead of guessing which keyword and placement battles are already crowded.

When is this page most valuable?

It is most valuable before launch, during PPC restructuring, or when your ACOS rises and you need a clearer picture of how aggressive the market is.

Can I try Ads Insights during the free trial?

Yes. SellerSprite promotes a free 3-day trial of the monthly plan, so this page can be tested in a real workflow before you subscribe.

Does this replace Amazon's own ad console?

No. It is better treated as an external market-intelligence layer that helps you decide where to compete before you make changes in Amazon Ads.

What should I do with the findings?

Use the patterns you see here to refine keyword targeting, set better bid priorities, and decide which campaigns need offense, defense, or tighter filtering.

• Ads Insights
• Keyword Distribution
• Related Products Lookup
• Keyword Explorer
• Review Analysis
• Product Tracker
• Keyword Tracker
• New Listing Tracker

Supported Markets

• United States
• Japan
• United Kingdom
• Germany
• France
• Italy
• Spain
• Canada
• India
• Mexico
• Brazil
• Australia
• United Arab Emirates
• Saudi Arabia

View Frequency

• Weekly
• Monthly

Search Area

Eg: B08FLKHG8JB07WRBDXZ8B07SL2X217

Ad Type

• All
• SP
• SBV

Campaign

• All

Ad Group

• All

Variation

• All

Sort Options

• Latest first
• Oldest first

Date Range Options

• All
• 3 Months
• 6 Months
• Within 1 Year
• Within 2 Years

Group by Campaign

Export Options

• Weekly
• Monthly

Current Status

No Data Available Yet.

Additional Resources

• Watch Tutorial
• Get More Videos

Here’s What You Need to Know

1. Reverse-engineer competitors' ad strategies based on the ad campaigns, ad groups, and customer search terms (not advertised keywords) associated with a product and all of its variations. Then leverage those keywords for your own campaigns.

2. Ads Insights currently only covers keyword targeting for SP and SBV ads. It does not include product targeting or other ad types such as SB and SD.

3. For more help information, please refer to the user guide.