Amazon Reverse ASIN Keyword Tool | SellerSprite

Amazon Keyword Distribution

Open the quick guide and FAQ when you need a faster start, then close it and work directly in the search area.

How to use this tool

  1. Select marketplace and time range. Choose your Amazon region and analysis period, then enter a keyword or one or more ASINs.
  2. Review product and keyword distribution. Analyze how each product ranks across different traffic positions using the results list.
  3. Explore keyword details and tools. Click metrics to view related keywords in depth or switch to linked tools for deeper analysis.
  4. Compare and manage products. Compare selected items, add them to custom categories or lists, or export data for later review.

Tip: Start with a competitor ASIN to understand its traffic sources, then compare similar products to identify gaps and opportunities.

Frequently asked questions

What is Reverse ASIN best used for?
It is best used when you already know a strong competitor ASIN and want to uncover the keywords that likely drive that listing's visibility.

How do I choose the right ASIN to reverse?
Pick products with a similar price point, product type, and customer intent to yours, because irrelevant ASINs usually produce a noisy keyword list.

Can I test Reverse ASIN during the free trial?
Yes. SellerSprite promotes a free 3-day trial of the monthly plan, so this page can be tested in a real workflow before you subscribe.

When should I use this page instead of Reverse Multiple ASINs?
Use this page when you want a deep look at one competitor, and switch to Reverse Multiple ASINs when you want the shared keyword universe across several competitors.

What should I do after I find valuable keywords?
Save the strongest terms, use them in your listing and PPC plan, and then track ranking changes after launch or optimization.

Tools

Supported Markets

Time Ranges

Search

Example: solar outdoor lights B075BHK571 B0016HF5GK,B009ZJ2M7G,B078YZ586K,B088J68TRL,B0CBSZR9NF

Tutorial Video

Watch Tutorial

Summary

  1. Add the ASIN to reverse a particular product and its variants with one click, and understand the keyword distribution of your product or competitors.
  2. Enter a keyword and search with one click for products that have been the first 3 pages of the search results in the last 30 days. Competitive product analysis will be more accurate.
  3. Keyword distribution includes Organic keywords, AC-Amazon choice, ER-Editorial recommendation, 4+ HR-High rated products, SP-Sponsored products, SB-Sponsored Brand, etc.
  4. For more helpful information, please refer to our user guide.