Amazon Brand Analytics (ABA) Research Tool | SellerSprite
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Product Analysis
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Quick guide
Amazon ABA Opportunity Finder
Open the quick guide and FAQ when you need a faster start, then close it and work directly in the search area.
Open quick guide and FAQ
How to use this tool
- 1Select marketplace and time range. Choose your Amazon region and define the analysis period, then enter an ASIN or keyword to begin.
- 2Use presets for quick exploration. Click a preset below the search bar to quickly discover keyword opportunities from your seed term.
- 3Refine results with filters. Apply filters and category options to narrow down and focus on more relevant keywords.
- 4Analyze and manage keywords. Sort results by key metrics, then compare, save, or export useful keywords for future analysis.
Tip: Start with a broad ASIN or keyword, then combine presets and filters to uncover more targeted opportunities.
Classic Version For New Users Tutorial Video
Frequently asked questions
What is ABA Research most useful for?+
It is useful when you want Amazon Brand Analytics style search-term insights to spot high-value opportunities instead of relying only on broad keyword volume estimates.
What is a good real-world application scenario?+
A strong scenario is prioritizing keywords for mature or competitive niches where you want to focus on terms that show clear buyer intent instead of just high search volume.
Can I try ABA Research during the free trial?+
Yes. SellerSprite promotes a free 3-day trial of the monthly plan, so this page can be tested in a real workflow before you subscribe.
Should I use ABA Research before or after Keyword Research?+
Use ABA Research to identify high-intent terms, then expand or validate the list further with Keyword Research and Keyword Mining.
How can this tool help my PPC workflow?+
It helps you focus budget on search terms that look commercially meaningful, which is useful for exact-match campaigns and tighter launch targeting.
Amazon updated its search frequency rank rules on May 22, 2023,
so that search terms with the same search frequency within the selected time frame will be displayed as the same rank and will be sorted in alphanumerical order.
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Search
Eg: screen protectorportable chargerB06XZTZ7GBB00RQHBZVS
High Demand Breakout Trending Rapid Growth Potential Long-tail Terms
Category
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Searches
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Conversion Share
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All010%10%20%20%30%30%40%40%50%50%70%70%~90%
SPR
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Exclude Keywords
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W.Searches
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Go
| # | Keyword Phrase | Weekly Rank Searches Trends |
W.Searches | S.F.Rank | Rank History | Rank Change | Rank Growth | Impressions Clicks |
PPC Bid Exact - Phrase - Exact - Broad |
SPR | Title Density |
Most-Clicked 3 ASINs | Most-Clicked 3 Brands | Act |
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Keywords Comparison
Watch Tutorial Get More Videos
Here’s What You Need to Know
1. ABA Opportunity Finder, as a product research tool based on real user search data, directly reflects the real needs of buyers.
2. Set the Rank Growth filter as 10%, and a list of keywords that have soared in recent search rankings will be generated.
3. To quickly get started, you can read our complete user guide on this tool.
4. If you have any questions, please check the help question mark next to the field, as well as the well-crafted teaching video.
Start smarter on Amazon with SellerSprite. Our tools turn market signals into clear actions for product research, keyword discovery, and listing improvements.
A leading SaaS for Amazon sellers in China and Japan since 2017, SellerSprite now serves 1.6M plus users worldwide. Learn with free guides and tap into one of the most complete Amazon search databases for all marketplaces.
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